Terms & Privacy

Last updated: 29 October 2026

Every pair we make begins with you—your measurements, your style, your day. These Terms & Privacy set out the agreement between you and Jolie Moda when you visit our website, create an account, place an order, or share your details with us. We have written them to be as clear as we can. Please read them before you order. By using our website or placing an order, you agree to these terms and to our Privacy Policy below.

Who we are

Jolie Moda is a made-to-order footwear studio based in Surabaya, Indonesia. References to "Jolie Moda", "we", "us" and "our" mean Jolie Moda. "You" means the person visiting our website or buying from us.

Our studio:
Milieu Space 2nd Floor, Jl. Imam Bonjol No.27, DR. Soetomo, Kec. Tegalsari, Surabaya, East Java 60264, Indonesia
Email: [email protected]
WhatsApp: +62 812-3152-0370 (Surabaya) or +62 896-1999-9787 (outside Surabaya and overseas)
Hours: Monday–Friday, 08:00–17:00 (UTC+7)

Terms of Service

1. Using our website

You may use our website to browse, learn about our shoes, and place orders. You must be at least 18 years old, or use the website with the consent and supervision of a parent or guardian. You agree to provide information that is accurate, current and complete, and to keep it up to date.

Please use the website lawfully and respectfully. You must not:

  • Place fraudulent orders or use a payment method you are not authorized to use;
  • Impersonate another person or misrepresent your connection to them;
  • Copy, scrape or republish our content or images without permission;
  • Interfere with the website's security or operation, or introduce viruses or harmful code; or
  • Use the website to harass, threaten or infringe the rights of others.

We may update, suspend or withdraw parts of the website from time to time. We try to keep product information accurate, but colors may appear differently on different screens, and handmade pieces may vary slightly. Links to third-party websites are provided for convenience; we do not control them.

2. Your account

Creating an account is optional. You can also check out as a guest.

If you create an account, you are responsible for keeping your password confidential and for all activity under your account. Please use a strong password and tell us immediately at [email protected] if you suspect unauthorized access. You agree not to share your account or transfer it to anyone else.

We may suspend or close an account if we reasonably believe it has been used fraudulently, unlawfully or in breach of these terms. You may ask us to close your account at any time; we may keep records where we have a legal or legitimate reason to do so, for example completed orders and tax records.

3. Our pieces are made to order

Every Jolie Moda pair is made by hand, and most are made specifically for you. That is what allows us to tailor the fit, heel height, materials and details to your day—and it also means each pair is unique.

  • Product images are indicative. Handcrafted shoes can vary slightly in color, texture, stitching and finish. These variations are part of the character of a handmade piece, not a defect.
  • Materials are subject to availability. If a material you selected becomes unavailable, we will contact you to discuss the closest alternative before proceeding.
  • Custom sizing depends on the measurements you give us. Please follow our Shoe Guides carefully, or contact us for a consultation. We may contact you to confirm your measurements; delays in confirming them may delay your order.
  • Personalization is reproduced as submitted. Please check the spelling, dates, names and images for your insole personalization before you order. We may decline text or images that are unlawful, offensive or infringe another person's rights. We cannot correct or replace insole text or images after production has begun.
  • All orders are final. Section 7 explains the limited exception for faulty, damaged or incorrect items.

4. Placing an order

To place an order, add your chosen piece to your cart, complete checkout as a guest or signed-in customer, choose your preferred shipping date and payment method, and pay the total shown.

Your order is an offer to buy. We accept it when we confirm it or begin production. We may decline or cancel an order—and refund any payment received—if:

  • The piece is no longer available or a material cannot be sourced;
  • A price or product detail was clearly incorrect;
  • We cannot deliver to the address provided; or
  • We reasonably suspect fraud or a breach of these terms.

Please keep your order number (it starts with "JM-") for any questions. Make sure your email address and phone number are correct so we can reach you about your order.

Because every pair is made for you, please review your size, heel height, quantity, delivery address and personalization before paying. If you need to change something, contact us immediately—ideally within 24 hours of ordering. We can only make changes before production begins. Once production has started, the order cannot be modified or cancelled. If your pair arrives faulty, damaged or incorrect, Section 7 explains what we will do.

5. Price, currency and payment

All prices are shown in Indonesian rupiah (IDR). For international customers, we may show an approximate USD price using our current exchange rate; the final amount charged may differ slightly because of exchange rates and bank or payment-provider fees. PayPal is available for USD orders only.

The total shown at checkout is the amount payable for your order, including the shipping option you select. International orders may be subject to import duties, taxes and customs fees levied by the destination country. These are not included in our prices and are the responsibility of the recipient.

We accept the payment methods shown at checkout, which may include bank transfer, Midtrans and PayPal. Payment providers handle your payment details under their own terms and privacy policies. We do not store full card numbers.

For bank transfers, please pay within 12 hours of placing your order. If payment has not cleared within that time, your order may be cancelled. Production begins after your payment has cleared.

Discount codes and vouchers are subject to the conditions shown when they are issued. Unless we say otherwise, they cannot be combined, are limited to one per order, have no cash value, and may be withdrawn or cancelled if misused. We may correct an obvious pricing error before accepting an order; if you have already paid, we will refund the affected amount.

6. Shipping and delivery

Shipping costs are calculated at checkout based on your destination, the weight of your order and the service you choose. We work with domestic courier partners (JNE, J&T and Lion Parcel) and international courier partners.

The shipping date you select at checkout is the date you would like your order to be dispatched—not the date it will arrive. Because each pair is made to order, the earliest date you can select reflects our current production lead time, which is currently 14 days. Handmade production can occasionally take longer; if that happens, we will contact you with an updated date.

Once your order is dispatched:

  • Domestic delivery within Indonesia typically takes 3–5 business days;
  • International delivery typically takes 3–10 business days, depending on the service and destination.

Customs processing can add time. We do not dispatch on weekends or Indonesian public holidays. Delivery estimates are not guaranteed.

For international orders, any import duties, taxes or customs fees are payable by the recipient. If you refuse to pay them and the parcel is returned to us, we may deduct the original shipping cost and any return shipping cost from your refund.

Please provide a complete and accurate delivery address and phone number. If a parcel is returned because the address is incorrect or incomplete, or because you were unavailable to receive it, you may be responsible for re-shipping costs. Risk in the goods passes to you when they are delivered to the address you provided.

If your parcel arrives damaged or does not arrive, please contact the courier and us as soon as possible, and within 7 days of the expected delivery date, so we can help.

7. Returns, exchanges and refunds

All orders are final. Jolie Moda does not accept returns or exchanges.

Because each pair is made specifically for you, we cannot resell it, restyle it or offer it to another customer. This applies to every order, including standard sizes, custom sizes, the sole and heel you choose, and custom insole text or images.

Once production has begun, an order cannot be changed, cancelled or returned for a change of mind, a different size, a different sole, or a change to the insole personalization.

This policy does not affect your rights where your pair is faulty, damaged in transit, or different from what you ordered.

If something is wrong

If your pair arrives faulty, damaged in transit, or different from what you ordered, contact us within 7 days of delivery at [email protected] with your order number and clear photos. We will arrange a repair, replacement or refund, and we will cover the cost of returning the item where the issue is ours. If the item cannot be repaired or replaced, we will refund the amount you paid for it.

This is not a change-of-mind return. It is our promise to put right anything that went wrong on our side.

Refunds

If a refund is approved, we will process it within 5–7 business days. Refunds are made to the original payment method where possible; your bank or payment provider may need additional time to show the funds.

Nothing in this section limits any rights you have under applicable Indonesian consumer protection law.

8. Intellectual property

All content on our website—including our name, logo, product designs, photographs, videos, text and page designs—belongs to Jolie Moda or is used with permission. You may view and share our content for personal, non-commercial purposes, but you may not copy, reproduce, modify, distribute or use it for commercial purposes without our written permission.

Your custom materials remain yours. When you send us measurements, text, logos, photographs or other images for your order, you give us a limited license to use them only to produce and deliver your order and to keep records as described in our Privacy Policy. You confirm that you have the right to use these materials and that they do not infringe anyone else's rights.

We may photograph finished pairs for our portfolio and social media. If you would prefer your pair not to be photographed, please tell us in writing before placing your order. Feedback or suggestions you send us may be used to improve our products and services without obligation or compensation.

9. Reviews and testimonials

When you share a review, testimonial or photograph with us—by email, WhatsApp, social media or otherwise—you give us permission to publish it on our website and social channels, together with your name, country and image where you provide them. We may edit for length, clarity or formatting, but we will not change the meaning. We may remove content that is unlawful, misleading, offensive or infringes another person's rights.

Reviews reflect individual experiences and are not a guarantee of a particular result or fit.

10. Disclaimers and liability

We work hard to keep our website accurate and available, but it is provided on an "as is" and "as available" basis. We do not warrant that it will always be uninterrupted, error-free or free of harmful components, or that every product description, image or price is complete and current.

Nothing in these terms excludes or limits liability that cannot be excluded by law, including liability for fraud, death or personal injury caused by negligence, or your statutory consumer rights.

To the extent permitted by law, we are not liable for indirect, incidental or consequential losses, or for loss of profit, data or opportunity. Our total liability arising from an order is limited to the amount you paid for that order.

We are not responsible for the acts or omissions of third parties, including couriers, customs authorities, banks and payment providers. We are also not liable for delays or failures caused by events beyond our reasonable control, such as natural disasters, government action, strikes or widespread courier disruption.

11. Governing law and disputes

These terms are governed by the laws of the Republic of Indonesia. If a dispute arises, please contact us first at [email protected] so we can try to resolve it in good faith. If we cannot resolve it together, the dispute may be brought before the competent courts in Surabaya, Indonesia, without limiting any right you may have to a statutory consumer forum. These terms are written in English. If we provide a translation, the English version prevails to the extent permitted by law.

12. Changes to these Terms of Service

We may update these Terms of Service from time to time—for example, to reflect changes in our products, payment methods or the law. The "Last updated" date at the top of this page shows when the current version took effect. If we make a material change, we will notify you on the website or by email where appropriate. Changes do not affect orders we have already accepted, unless the law requires otherwise. By continuing to use the website after a change takes effect, you agree to the updated terms.

Privacy Policy

13. Our promise

Your trust is part of every pair. We collect only the information we need to make your shoes, deliver your order and look after you as a customer. This Privacy Policy explains what we collect, why we collect it, and the choices you have.

14. Who is responsible

Jolie Moda is the controller of the personal data described in this policy. Our studio and contact details are set out under "Who we are" above. For privacy questions or requests, email [email protected] with the subject "Privacy Request" or write to us at the studio address.

15. What we collect

Information you give us:

  • Identity and contact details: first and last name, email address, phone number, billing and delivery addresses, and account login details;
  • Order details: the pieces you order, size, heel height and shape, foot length, width and circumference, insole text or images (which may include names, initials, dates or photographs), uploaded photos of your feet or insoles, notes, shipping date, order history, faulty-item reports and refund requests;
  • Payment information: your chosen payment method and transaction status. Card and payment details are handled by our payment providers; we do not store full card numbers;
  • Communications: messages you send us by email, WhatsApp or social media, and notes from our customer care conversations;
  • Profile details you choose to add, such as your date of birth, bio, phone number or preferred currency;
  • Reviews and testimonials you share with us; and
  • Marketing preferences and consent records.

Information we collect automatically:

When you use our website, we may collect technical information such as your IP address, device and browser type, pages you view, the site or link that referred you, the contents of your cart, session timestamps, your approximate location derived from your IP address, and your currency preference. Some of this is collected through cookies and similar technologies (see Section 18).

Information from others:

We may receive payment confirmations from banks and payment providers, delivery updates from couriers, and information from someone who places an order on your behalf. We do not intentionally collect sensitive personal data, such as health, religious or biometric data. Please do not send us sensitive information that we do not need; foot measurements and insole photos are treated as confidential order materials.

16. How we use your data and our legal bases

We use your personal data to:

  • Process and fulfill your order, including producing customized shoes, arranging payment and delivery, and handling faulty-item claims and refunds (performance of our contract with you);
  • Create and manage your account and provide customer support (contract and our legitimate interests);
  • Communicate with you about your order, delivery and after-sales care (contract);
  • Prevent fraud, secure our website and enforce our terms (legitimate interests);
  • Improve our products, website and customer experience, and understand how our site is used in aggregate (legitimate interests);
  • Keep accounting, tax and other business records and comply with legal requests (legal obligation);
  • Send you marketing communications where you have opted in (consent); and
  • Publish reviews or testimonials where you have given permission (consent).

Where we rely on legitimate interests, we balance our interests against your rights and expectations. You can object to this processing at any time (see Section 22). We do not use your custom measurements, insole images or order photos for marketing without your separate permission. We do not use automated decision-making to make decisions that have legal or similarly significant effects on you.

17. When we share your data

We share personal data only where necessary:

  • Couriers and logistics partners (including JNE, J&T and Lion Parcel for domestic courier partners and international courier partners) receive the recipient's name, phone number, delivery address, order details and, where required, declared value so they can deliver your parcel and handle customs.
  • Payment providers and banks (including Midtrans, PayPal and your bank) receive the information needed to process and confirm your payment. They handle card and account details under their own terms and privacy policies.
  • Service providers who support our website, hosting, email, IT, analytics and business operations, under confidentiality and data-protection obligations.
  • Professional advisers, insurers and auditors where necessary for our business.
  • Authorities, courts or regulators where required by law, or where we believe disclosure is necessary to protect rights, safety or property.
  • A buyer or successor if we sell or transfer all or part of our business, subject to this policy.

We do not sell or rent your personal data, and we do not share it for third-party advertising. If you contact us through a social platform such as Instagram or WhatsApp, that platform processes your information under its own privacy policy.

18. Cookies and similar technologies

Our website uses cookies and server-side sessions to keep the site working and to understand how it is used.

  • Essential cookies and session data keep you signed in, remember your cart and currency, protect forms against cross-site request forgery, and allow checkout to work. The website cannot function properly without these.
  • Analytics. We use a first-party visitor counter that records aggregate visits and page views so we can understand how the site is used. It does not track you across other websites.
  • Third-party cookies. Payment providers such as PayPal may set cookies when you use their checkout, and social platforms may set cookies if you interact with their embedded content or links. Those cookies are controlled by the relevant third party.

We do not currently use third-party advertising cookies. If we introduce them, we will update this policy and, where required, ask for your consent first.

You can control or delete cookies through your browser settings. Blocking essential cookies may prevent you from signing in, keeping items in your cart or completing checkout.

19. International transfers

Some of our service providers are located outside Indonesia. For example, international payments may be processed by PayPal, international deliveries by Rayspeed, and website hosting or email services may be provided from another country. Where we transfer personal data outside Indonesia, we take reasonable steps to ensure it receives an appropriate level of protection, including through contractual safeguards and by working with providers that maintain recognized security standards. By choosing an international payment or delivery service, you understand that your information may be processed outside Indonesia as described in this policy.

20. How long we keep your data

We keep personal data only for as long as we need it for the purposes described in this policy:

  • Account information is kept while your account is active and for a reasonable period afterwards, so you can return to your account and we can resolve any disputes.
  • Order, payment, customization and delivery records are kept for as long as needed to fulfill your order and handle faulty-item claims, and for up to 10 years where required by Indonesian tax and accounting law.
  • Custom measurements and insole images are kept with your order record and are deleted or anonymised when no longer needed, unless we must keep them for a legal claim or obligation.
  • Marketing preferences are kept until you withdraw consent, plus a short suppression record so we do not contact you again by mistake.
  • Website analytics are kept in aggregate or for a limited period.
  • Reviews and testimonials are kept while they are published, or until you withdraw your permission.

When data is no longer needed, we delete it or anonymise it securely.

21. How we protect your data

We protect personal data with appropriate technical and organizational measures, including encrypted connections (HTTPS), hashed passwords, access controls, and limiting access to staff and providers who need it to do their work. We review our practices regularly.

No method of transmission or storage is completely secure. If you suspect a security issue or unauthorized use of your account, please contact us immediately at [email protected]. If a data breach affects your rights, we will notify you and the relevant authority as required by law.

We will never ask for your password by email or WhatsApp. Please be cautious of messages that ask for personal or payment details, and contact us directly if something looks suspicious.

22. Your rights

Subject to applicable law, including Indonesia's Personal Data Protection Law, you have the right to:

  • Access and receive a copy of the personal data we hold about you;
  • Ask us to correct or update inaccurate or incomplete data;
  • Ask us to delete your data;
  • Ask us to restrict or stop certain processing, or object to processing based on our legitimate interests;
  • Withdraw consent you have given, such as for marketing or publishing a testimonial;
  • Receive your data in a portable format where technically feasible; and
  • Complain to the competent Indonesian data protection authority.

To exercise a right, email [email protected] with the subject "Privacy Request" and tell us what you would like us to do. We may ask for information to verify your identity, and we may ask for proof of authority if someone is acting on your behalf. We will respond within the period required by law and will not charge a fee unless a request is manifestly unfounded or excessive. Some data may be retained where we have a legal obligation or need it to establish, exercise or defend a legal claim.

23. Marketing and communications

We may send transactional messages—such as order confirmations, payment updates, shipping notices and after-sales updates—as part of your order. These are not marketing, and you cannot opt out of them while your order is active.

If you give us your email address at checkout and leave before completing your order, we may send you a reminder about the items in your cart. You can opt out of these reminders at any time.

We will send you marketing messages only where you have opted in or where the law otherwise permits. You can unsubscribe using the link in any marketing email or by emailing [email protected]. We will process your request promptly; you may still receive messages that were already in progress.

24. Children

Our website and services are intended for adults. You must be at least 18 years old to place an order, or have the consent and supervision of a parent or guardian. We do not knowingly collect personal data from children. If you believe a child has given us personal data without appropriate consent, please contact us and we will delete it.

25. Third-party links and services

Our website may link to third-party websites and services, including Instagram, WhatsApp, payment providers and couriers. We are not responsible for their privacy practices. Please read their privacy policies before sharing personal data with them.

26. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or the law. The "Last updated" date shows when the current version took effect. If we make a material change, we will notify you on the website or by email where appropriate. Where the law requires consent, we will ask for it before applying the change to your data.

27. Contact us

If you have a question about these Terms & Privacy, your order or your personal data, we are here to help.

Email: [email protected]
WhatsApp: +62 812-3152-0370 (Surabaya) or +62 896-1999-9787 (outside Surabaya and overseas)
Studio: Milieu Space 2nd Floor, Jl. Imam Bonjol No.27, DR. Soetomo, Kec. Tegalsari, Surabaya, East Java 60264, Indonesia
Hours: Monday–Friday, 08:00–17:00 (UTC+7)

For privacy requests, please use the subject "Privacy Request".

Thank you for trusting Jolie Moda with your special day ♥

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